Australia's Premium
Charter & Tour Company
We don't do ordinary. Urban Legends Tour Co is the east coast's most trusted name in luxury group transport, private tours, and unforgettable experiences.
From One Bus to
Australia's East Coast
In 2016, Jared Malcolm set out to build a tour company that felt completely different. Not the rigid, impersonal experience you'd get from big operators — but something with soul. Where the driver genuinely cared if you had the time of your life.
What started with a single vehicle has grown into a fleet of modern luxury coaches operating across four states. We've transported the Royal Australian Navy, Fortune 500 companies, thousands of wedding guests, and festival-goers by the busload. But we've never lost the energy that started it all.
“Every interaction represents 10 years of reputation. Make it legendary.”
— Jared Malcolm, Founder
A Decade in the Making
Jared Malcolm
Jared is the driving force behind Urban Legends — blending a decade of travel, transport, and event logistics expertise with a genuine obsession for creating experiences people actually remember.
A food and beverage enthusiast with a passion for music, events, and travelling in style — every tour Jared designs reflects what he'd want if he were on the bus. He believes life's about always having something to look forward to.
After 4 months touring 25 of Japan's best ski resorts, Jared brought that obsession home — launching Epic Snow Tours and the Urban Legends Snow Village in Jindabyne, with accommodation for 300 guests joining Perisher and Thredbo adventures weekly.
The Urban Legends Standard
Premium Is the Baseline
Every vehicle spotless. Every driver professional. Every detail considered. We don't have a budget tier — premium is the only way we operate.
2024–2026 Fleet
No hand-me-downs. USB charging at every seat, premium sound systems, leather interiors, underfloor luggage. The journey is part of the experience.
Drivers Who Care
Our team aren't just licensed — they're genuine legends. They'll play your playlist, share local tips, and make sure every person on the bus has an epic time.
Owner-Operated
No middlemen. No call centres. No commission-hungry platforms. Email Jared directly at jared@urbanlegendstourco.com — real person, real answers, usually same day.
10 Years of Relationships
We know the best wineries, the hidden breweries, the scenic routes. A decade of partnerships built one legendary tour at a time.
Transparent Pricing
The price we quote is the price you pay. No hidden fees, no surprise surcharges, no fine print. Just honest numbers from the start.
The Legends Behind Every Trip
Modern Luxury, Every Seat
Mercedes Sprinter VIP
Yutong D7 Executive
King Long Luxury
Bonluck President 10
Luxury Coach
4 to 200+ Guests
Licensed, Insured & Government Accredited
Tourist & Charter Operations
commercial operator
& vehicle coverage
Children Check cleared
Don't Take Our Word for It
“The best experience! Jared was awesome about the whole experience, catering for the group as much as possible throughout the whole day! We loved the private tasting at Bonvilla Estate. Such a vibe!”
“Amazing tour. Tommy made the experience 11/10. Horner Wines was a hidden gem we would never have found on our own, and the cheese pairing at Divine Treats was incredible. Would recommend!!”
“Urban Legends handled all our wedding guest transportation. Everything ran like clockwork, and they even coordinated with our wedding planner to adjust timing. Vehicles were immaculate!”
Let's Create Something Legendary
Wine tours, weddings, corporate events, festival transfers, snow trips — whatever you're planning, we'll make the transport the best part.